The Film Deal - The Legend of the Flying Hotdog
 
About ten years after The Legend of the Flying Hotdog went out of print, a producer in Hollywood got in touch with Simon & Schuster, saying that she was interested in obtaining the film rights. Because my literary agent at the time had so carefully negotiated my contract (they weren’t giving an advance, so she insisted on keeping most of the subsidiary rights), I had retained the film rights. For a picture book, this was unusual. Because agents rarely negotiate these contracts, authors and illustrators generally sign the standard contract from a publisher, which basically, quite frankly, totally screws the author/illustrator. The publisher retains all the rights. So, at first, S&S thought that they had these rights. After a bit of a shuffle, they realized that they didn’t, so they forwarded the producer’s query to my agent.
 
In the interim, she had steadily been building her client list and expertise until she had become one of the most powerful agents in the business. She had excellent connections in Hollywood and represented three authors who had had their books turned into big screen box office hits. But when I excitedly asked her about the next step, she told me not to get my hopes up. “Waiting for things to happen in Hollywood is like watching trees grow,” she said. And she would know.
 
So that’s what I did.
 
Several years later, during which time nothing else happened with the producer, I was visiting my sister in Oregon when I got a call from Richard, who was at home. Someone had phoned looking for the author to The Legend of the Flying Hotdog, he told me. Not expecting much of anything, I called the name and number left on the answering machine. And it turned out to be a producer calling on behalf of someone else, wanting to know if the film and TV rights were available. Interesting. But I remembered what my agent had said about film deals. So I didn’t get too excited this time. Then I got a phone call from my agent. “Has there been an article or interview published about The Legend of the Flying Hotdog?” she asked. I told her no and asked her why. “Because I’ve gotten three phone calls in the last week about the film and TV rights to The Hotdog.”
 
Well, that was weird! By now, the title had been out of print for 13 years or so and I hadn’t been able to make another sale. Then I got an e-mail from my agent telling me that one of the producer’s agents was getting ready to make an offer. She sounded uncharacteristically excited, so I cautiously allowed myself to start getting excited. Then I got another e-mail. The offer sucked, she told me. So she was turning over the negotiations to an agent in Hollywood who specialized in book titles that were made into movies.
 
Then things got really wild. One producer dropped out early on. But two of the producers wanted the title enough that a bidding war ensued. One of the producers was in L.A., the same producer who had approached Simon & Schuster a few years back. One was in New York. I was getting updated regularly via e-mail about what was going on by my agent in L.A. and because of the time difference between the East Coast and the West, I was often waking up and checking my e-mail to find that all kinds of negotiations had been flying while I was still asleep. The terms for the sale kept going up and up. It was insane! I was going to get big bucks for the rights, a percentage of the merchandizing, a percentage of the gross, rights to any amusement park rides that got designed on the basis of my characters or story, first class airfare to the UK premiere … all kinds of stuff.
 
Interestingly, the main character in the story (apart from the Hotdog himself), the boy who shows kindness to the creature, had been named after my nephew Patrick, who was a toddler when I wrote the book. He was now twenty years old and had come to visit Richard and me that summer from Massachusetts, where his family had moved in 1991; so he was here with us for much of the time that the bidding war was going on. (Another bit of interesting synchronicity: The model that the book’s illustrator had used for his illustrations was a little boy he spotted at the library in Seattle whose name was also Patrick.)
 
At one point, one of the producers called me at home and we had a lovely conversation. She told me that she and her son had spotted the book in a museum gift store when they were visiting one day. They loved the cover, bought the book, and promptly fell madly in love with the story, she said. I thought she might have been exaggerating on her son’s part, but many years later, when I visited her home, I saw some pictures on the wall that her son had drawn when he was little, and there were some flying hotdogs in there! When I met him, he went on and on about how much he had loved the book and that, in his opinion, it was of the same caliber as Where the Wild Things Are, a comparison that made me a little dizzy, I must admit. Sendak had had a huge influence on my work and I had always been a devoted fan. But she told me that she was concerned about the way the negotiations were going, that they were becoming so “rich” that it would scare off any potential investors or other producers who might help bankroll the project. This seemed like a valid concern to me, so the next time I spoke to my agent in New York, I brought it up.
 
She practically exploded. “First of all, it was completely unethical for that producer to talk to you in the middle of negotiations!” she shouted. “And second of all, do you know what they paid William Steig for Shrek? Thirty thousand dollars! They’ve made millions of dollars on that title and he got thirty thousand dollars. They felt guilty enough that they gave him some more money later, but they didn’t have to. Would you be happy if they made millions and you got thirty thousand?”
 
I mumbled that no, I wouldn’t, and felt completely chastened. It was funny, though. I’d never made more than a few thousand dollars off the title, and now thirty thousand was deemed a paltry sum. But I knew that my agent had my best interests at heart and had always treated me well. I knew, too, that she was extremely good at what she did and that she was right. So I continued to sit back and watch the drama unfold.
 
Not long after this, my L.A. agent forwarded an e-mail to me from the other producer in which she told me that she and her writer had always loved this title, and that her writer, in her volunteer work, went to various schools and institutions to read to children. She took her favorite titles, many of which were by famous authors, but the hands-down favorite, the one title they always wanted to hear read over and over again, was The Hotdog. This had two different effects on me. The first one was pleasure and pride. But the other one was wondering: If children love this story so much, why was it out of print? Why wasn’t a single publisher interested in reprinting it?
 
I was also starting to feel oddly guilty. I knew that one of these producers was going to lose out, and I felt bad about disappointing either one of them. A television writer friend of mine thought this was hilarious.
 
Eventually, the book agent in L.A. called me to fill me in on a few things. And he talked expansively and this, that, and the other thing, casually tossing off such heady stuff as “So, if they get, say, someone like Mike Meyers to do the voice-over …” and “I’m thinking that one of the producers is what they call a ‘straw man,’ standing in the negotiations for someone like Steven Spielberg so that we don’t ask for too much money,” and “This last time something like this happened, someone brought up the fact that this was their kid’s favorite book at a cocktail party—that’s all I can figure must have happened this time,” and “We’ll wait, of course, to reprint the title with the art from the movie … .”
 
This was totally surreal. Finally, as the negotiations reached a fever pitch, my L.A. agent awarded the title to the producer I had thought he wasn’t favoring. I think he decided that she was, indeed, a “straw man,” and that the other producer, who had a more impressive list of credentials in terms of number of projects produced and who was at one time the president of the Emmy Awards Committee, wasn’t as well poised to actually get the movie greenlighted. But the winning producer was the animation director for an extremely successful box office hit that had had a particularly long shelf life in DVD, and was the Head of Story for another, more recent big animated box office hit. It wasn’t like she was any slouch!
 
So I received an unusually high amount for the option, certainly for an out-of-print picture book by an author who had never published anything else, not stratospheric by any means, but more than I had ever made on my modest royalties. My new L.A. agent invited me to stop by and say hello the next time I was in the neighborhood, so when Richard and I drove to San Diego to visit my brother, I made arrangements to have a meeting.
 
It was, again, surreal. For someone who had struggled so hard to make any inroads in the conventional publishing world whatsoever, with such limited success, I really did feel sort of out-of-body. My new agent was a handsome young guy, and when we went into his office, I could see that his shelves were lined with books from famous authors, ones that had been made into movies. My agent occupied a rarified, elite niche, the niche of representing print properties to filmmakers, and it was only thanks to my literary agent that I had been able to have access such a powerful dealmaker. In our conversation, he continued to dazzle me with the possibilities of my career, throwing around the names of famous directors, producers, and actors, and asking me for copies of all my other stories and my latest novel. Again, I thought I was on my way. Finally.
 
Well, time passed and the winning producer proceeded to take meetings with all the major studios who did this kind of movie. She was represented by the most powerful agent in animation at the time. My film agent didn’t show much interest in these meetings until one particular one with a well-known producer/director, and then he really perked up. I think he thought this was the mogul that my producer/director was standing in for. But she and I had become good friends in the meantime, and she confided in me after the meeting that she was very disappointed, that they wanted to turn The Hotdog into Gremlins, not her vision in the slightest. Not only that, she was dealing with everyone wanting her to morph this project into something resembling the one with which she had made everyone so much money. Understandable, from their point of view, but that movie was not really her creative baby. She had brought someone else’s vision to life. This time, she wanted to produce her own vision.
 
Little by little, all promising venues were considered and rejected, and little by little, it began to dawn on me—and my new agent—that the likelihood of this movie being made was becoming remote. The option was renewed once, but after that, when it seemed clear that there was no big name producer lurking in the background, I was dumped unceremoniously by my big deal film agent. And that was that.
 
The mystery of the timing that led to the bidding war became partially resolved when my friend the animation director/producer told me that a colleague of hers worked for the studio that dropped out early in the negotiations had talked her into revealing her pet project, and then tried to beat her to acquiring the option. But the other producer … I remember her from several years’ previous, so I felt that her interest was longstanding and genuine. Why her renewed interest coincided so dramatically with the other producer’s, I simply can’t explain. It was a very bizarre thing.
 
And so The Hotdog slid into obscurity once more. But you never know, this might not be the end of his story. He’s a crafty little devil. And I thought he was as good as dead before … .
 
 
Above:  Just a picture that makes me feel good to look at. I love the doughnut shape of the inflorescence in the front center and for some reason, the bright out-of-focus blossoms in the background, too.
 
 
Monday, April 12, 2010