The Book Deal - The Legend of the Flying Hotdog
 
If anyone out there has any doubt that the universe possesses a weird sense of humor and a deeply ingrained sense of irony, perhaps this and the following post will bolster my contention that it does.
 
While Richard and I were living and working at the Grand Lake Lodge in the Never Summer Mountains of Colorado, I was inspired to write a children’s story, The Legend of the Flying Hotdog. It was a fable about the power of kindness and involved a particularly nasty weasel who grew wings, lost his fur, got really big, and terrorized everyone in the surrounding area.
 
A couple of years earlier, I had written one other children’s story, Dreams of a Currant Bun (which I’ll probably post one of these days), and I had submitted it for consideration to Green Tiger Press, an independent publisher that published beautiful, highly original books, including such author/illustrators as Jasper Tompkins and Cooper Edens. I had received some encouraging comments from one of the editors there, so when I finished The Hotdog, I sent it to her as well. Got turned down. Rats. Then a friend of mine who was working at Crown Books got both of these stories into the hands of legendary children’s publisher David Allender, who kindly read them and met with me when I was in New York one time. He told me that he liked them but that they weren’t the kind of stories that Crown published. “Where you should really send them,” he told me, “is Green Tiger Press.”
 
Well, that was what I thought, obviously! So, I resubmitted them to Green Tiger, saying that David Allender thought they made a good fit and miraculously, this time, they accepted The Legend of the Flying Hotdog for publication. I found out later that they accepted, on average, one unsolicited submission out of 10,000. I was thrilled, as you might imagine.
 
They had their offices in an amazing old house in San Diego, so I stopped by to meet the equally legendary Harold and Sandra Darling (who writes and illustrates under the pen name, Alexandra Day, creating the first ever wordless picture book for toddlers, Good Dog, Carl) while I was visiting my brother in Del Mar. I have never seen so many books anywhere apart from a library. They had an absolutely magnificent collection of illustrated books; crammed book shelves covered entire walls in room after room. And they had chosen an extremely talented young illustrator, Dan Lane, to illustrate The Hotdog.
 
Fortuitously, because I currently had a good literary agent (thanks to a famous writer who recommended me to his agency after a conference I attended), I ended up with a good contract. It took all summer to work out, and I think we irritated the hell out of my new publisher, but many years later, I was to be incredibly thankful that this worked out the way it did. My agent was actually representing my adult fiction, but because she was handling my work when I landed this sale, I asked her to negotiate the contract, which she very graciously did. Most picture books don’t get agented because there’s not enough money involved—except with celebrity authors—and therefore not enough of a commission to make it worth the agent’s while. But at the time, my agent was a new associate and building her list and skills, and I ended up the beneficiary.
 
As I found out later when I attended a children’s writing conference back East, the children’s publishing industry likes to keep the author and the illustrator of a book separate. This is probably to avoid the author meddling too much in the work of the illustrator, which I totally understand; but the extreme extent to which it can be taken feels pretty weird. To this day, I’ve never met the illustrator, though we did talk once on the phone after the title came out and he seemed like a great guy. At the time that my book got published, Green Tiger Press had been sold to a retired business executive (as artists and visionaries, the business side of publishing had proved challenging for the founders), and the Darlings had started a book designing business that they called Blue Lantern Studio. Blue Lantern chose content and matched it with artists, and they designed the books. When the books were printed, the new Green Tiger then took up the reins and publicized and distributed the titles.
 
My contract specified that I was to get a look at the book before it went to press, but perhaps the fact that there were two entities involved in the production of the book meant that this fell through the cracks. The first time that I saw the book was when I walked into a bookstore in Eugene, Oregon, where Richard and I were living at the time. That felt a little weird, too. At the same time, it was a huge thrill to see one of my books for sale in a book store, as you might imagine.
 
Well, it was even more thrilling when Parents magazine chose the title as One of the Best Kids’ Books of 1989. I felt that I was on my way. But then Blue Lantern had a falling out with Green Tiger. I was assigned a new editor. He liked the latest story I sent him and was planning on pairing it with an illustrator when the publisher sold Green Tiger Press to Simon & Schuster’s Books for Young Readers. For tax purposes, S&S froze all inventory right before Christmas, which meant that none of the illustrators or authors got any holiday sales. Pretty soon, S&S let the majority of titles, including mine, go out of print. Since I didn’t have a contract yet for my next project, they dumped it. It became apparent that they were primarily interested in Day’s Good Dog, Carl (most publishers are able to make a profit on only 1 out of 10 books and the sales figures for this title were phenomenal). They published another title by Cooper Edens and my illustrator, Dan Lane, Santa Cows. But soon, they let the imprint languish and soon, it had disappeared, along with the entire amazing, quirky, and fantastical list of Green Tiger Press.
 
This was a very sad day in publishing. (Although, I’m happy to report that the Darlings moved to Seattle and started a company called Laughing Elephant and years later, were able to buy their imprint of Green Tiger Press back from S&S).
 
Well, I thought that, based on the strength of my award, my work, and my previous publication, I would find another publisher. Once when I was visiting Green Tiger before it got bought, one of the staff told me that out of all the books that they had sent over to a local orphanage, the one book the children wanted to hear read again and again was The Legend of the Flying Hotdog. Richard’s aunt told me that she heard screaming and crying coming from the study one afternoon while their grandchild was visiting and she rushed in to find her husband with their little cherub writhing on his lap and throwing a fit. “I’m just not going to read The Legend of the Flying Hotdog for the twentieth time!” he exclaimed, exasperated, defensive, and chagrined. I heard the same story from parent after parent, including my literary agent.
 
Surely, I thought, publishers would be interested in an author who wrote stories that children loved to hear over and over.
 
But that didn’t turn out to be the case. I had a lot of close calls and near misses, but finally, the boom in children’s picture books had waned and primarily celebrity authors were getting their titles published. In addition, illustrators were becoming loathe to share royalties with authors (not surprisingly, given that the royalties for a picture book are not that high to begin with) and were coming up with more of their own stories. So I gave up and went back to writing adult fiction. But ironically, this was not the end of the Hotdog’s story … .
 
 
Above:  Daniel Lane’s brilliant cover art for my story, The Legend of the Flying Hotdog.
 
 
Monday, April 5, 2010